Social Networks have meant a considerable change in the way we human beings communicate. Although it is not the first time in the history of mankind that this type of progress happens, this is the occasion in which this change has caused an irrevocable turn in the way in which we humans project ourselves as a species. We are sure that the creators of Facebook Andrew McCollum, Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Chris Hughes among others, never had the slightest idea of the scope of their creation; nor how since that February 4, 2004, date on which Facebook officially emerges, this application has been a catalyst to the changes in the ecosystem of human communication.
This network created at Stanford University has generated new specific specialties within the business ecosystem. The Community Manager and the Social Media Manager are two professions that have emerged in response to the impact of the rise of social networks in contemporary society.
A Community Manager is a bridge between Brands and the Communities they intend to bring together around them. Brands in the 21st Century have given ground to the overwhelming power of communities, grouped by interests, consumer trends and lifestyle habits.
A Community Manager is a kind of brand ambassador to potential customers. This person determines the position, projection and emotions that gather around the brands.
It is very important to know that the brand’s magnitude, its history or experience does not matter.
A group of people with a common problem and sufficiently angry with the brand is enough to bring down the brand. They have the potential to crush the brand and invalidate all its years of experience. This is the terrain in which a Community Manager operates; in the strategic image, tone, message and emotion that brands project to their audience.
Every company is interested in positively impacting public opinion, even if this opinion does not directly determine its profits. The generation of the appropriate content strategy through the digital ecosystem will allow us to inject content and ideas into the different objective targets that our consumers make up. This is the most important detail of the presence of the Community Manager in the communication ecosystem of a company. Its scope is both internal and external because the communities are both within and outside the company.
The Community Manager is the professional spokesperson for the brand, the only one that can solve a reputational crisis in the face of consumers or communities that revolve around the brand.
Digital Media 365 has an experimental program of Community Manager for companies, which uses sophisticated predictive tools of Artificial Intelligence to guarantee the impact on the community of your company or service. This type of program channels the concerns, criteria and comments of its users or potential users, injecting criteria and channeling their concerns and interactions directly to the brand.
At present there is practically a Social Network for each segment of the public, age, or interest. The careful management of these communities is essential to guarantee engagement and its impact on our communities.