What do people who don’t believe like you, believe in?
A Youtube TV show linked to a multicultural vision. The concept was to stablish philosophical shocking content, to be able to mix on the same show different interviewed, covering topics such as tolerance, women, homosexuality, the need of the concept or idea of God, to stablish branding with this, for different brands that were co-producing the idea. The brands activate their marketing philosophy and build communities around very specific topics and interests.
The show had exposure through the mobile channels, Youtube and Facebook, segmented in the different communities that it was aimed to.